Finding the right sports betting creators for a brand partnership used to mean days of scrolling YouTube, manually checking follower counts, and hoping the creator's audience was actually real. GetReachIQ changes that.
The Problem
General influencer platforms were built for lifestyle brands and e-commerce. They don't understand the sports betting space — the niche creators, the compliance nuances, the difference between a cappers' audience and a DFS grinder's audience. Operators were left to figure it out alone.
Operators spent hours — sometimes days — manually scrolling YouTube, checking Instagram profiles, and trying to find contact information for sports betting creators. There was no centralized database of picks creators, cappers, or DFS influencers.
A creator with 200K followers might have 60% bot accounts. Another with 50K might have the most engaged, authentic audience in the sports betting space. Without the right data, operators were flying blind — and wasting budget on the wrong partnerships.
Campaign tracking happened in spreadsheets. Outreach messages were written from scratch each time. There was no way to manage a pipeline of 20+ creators across multiple campaigns without things slipping through the cracks.
Built by a team with direct experience at
"We don't serve every industry. We serve yours — and we built every feature around the realities of sports betting influencer marketing."
GetReachIQ exists for one reason: to give sportsbooks, DFS operators, and iGaming brands an unfair advantage when it comes to finding and activating the creators their audience already trusts.
Our Solution
GetReachIQ replaces the manual research workflow entirely. Our platform continuously discovers, scores, and organizes sports betting content creators across YouTube, Instagram, and X — so when you're ready to launch a campaign, the work is already done.
Our crawler searches YouTube using 196+ targeted queries and hashtags specific to the sports betting niche — including brand-specific terms like #draftkings, #prizepicks, and #capper, as well as behavioral signals like "parlay picks today" and "sports betting vlog." Every creator in our database was found because they create sports betting content, not because they have a large following in the wrong niche.
288+ verified creators and growingEvery creator is scored on our proprietary IQ Score, a 0–100 quality index built specifically for the sports betting industry. It measures Engagement Quality (are their comments real interactions or spam?), Audience Authenticity (bot detection), Niche Relevance (how closely aligned is their content to sports betting?), Content Consistency (are they active?), and Brand Deal History (have they worked with sportsbooks or DFS operators before?). High IQ scores mean better partnerships — not just big numbers.
Purpose-built for picks creators and cappersReaching a creator shouldn't require 45 minutes of sleuthing. GetReachIQ automatically discovers creator contact emails from YouTube About pages, Linktree profiles, and bio links — and stores them directly in each creator's profile. For creators without public emails, one-click Copy & DM buttons open their social profile with an AI-drafted outreach message ready to paste.
Real emails, not placeholdersAdd creators to campaigns, track outreach status from Added through Confirmed, send or copy AI-drafted partnership proposals in seconds, and manage your full influencer roster without switching between spreadsheets, email, and social platforms. Every touchpoint is logged — so your team always knows who said what and when.
Built for teams managing multiple campaignsWho We Serve
Whether you're a national sportsbook running affiliate campaigns or a DFS platform looking for your first creator partnerships, GetReachIQ is designed for your use case.
Find the cappers, handicappers, and sports betting YouTubers whose audiences overlap with your player acquisition targets. Discover creators who have already promoted competing sportsbooks — and make them a better offer.
PrizePicks, Underdog Fantasy, Sleeper, and other DFS platforms need creators whose audiences actively play daily fantasy. GetReachIQ filters specifically for DFS-focused creators and pick'em content specialists.
Discover casino streamers, slot content creators, and gambling influencers who build audiences around casino games and online gambling. Filter by content type to find the right fit for your brand.
Manage influencer campaigns across multiple sportsbook clients from a single platform. Build creator shortlists, track outreach pipelines, and deliver better results faster than any general influencer marketing tool.
Why GetReachIQ
General influencer platforms like AspireIQ, Grin, or Creator.co are built for fashion, beauty, and e-commerce. They don't know what a capper is, what an IQ Score should measure for a sports bettor, or which creators your target audience actually watches. We do.
Every creator in our database creates sports betting, DFS, or gambling content. No lifestyle bloggers, no fitness influencers, no irrelevant results. Search returns sports betting creators, always.
Our scoring model was designed around what matters in sports betting partnerships — niche relevance, authentic picks audiences, brand deal history with operators — not generic engagement metrics built for lifestyle brands.
From email discovery to AI-drafted partnership proposals to campaign pipeline management — everything you need to go from discovery to confirmed deal is in one place, built for the sports betting workflow.
We work for the operator, not the influencer. There's no two-sided marketplace dynamic, no creator profiles that inflate their own stats, no incentive to show you creators who paid to be featured. Just clean data, your way.
Our crawler runs continuously against 196+ targeted search queries and hashtags — brand terms, sport-specific picks, niche formats, and casino content — so the database keeps growing without manual input.
Built around US-market operators and the creators who serve US sports betting audiences. We understand the difference between a picks creator, an affiliate marketer, and a casino streamer — and which one fits your campaign.
The Founder
JD spent four years as Senior Account Director at IMA, leading their US office and managing $20M+ in marketing campaigns for FanDuel, BetMGM, WynnBet, Unibet, and ten other regulated operators. He then served as Head of Growth at Bid Ventures, where he built and managed a 100+ influencer and creator partnership network for a Pick'em and Daily Fantasy Sports platform — generating $25M+ in gross revenue and scaling to 40,000+ transacting customers. GetReachIQ is the platform he wished existed while doing that work in spreadsheets.
View LinkedInIQ Score Methodology
The IQ Score is a 0–100 composite index designed specifically for the sports betting industry. Each creator is scored across five weighted factors, drawn from public platform data and content signals. Scores are recalculated each time the database is refreshed.
Ratio of comments, likes, and shares to total views — adjusted for follower count to eliminate the size-over-substance advantage. High-follower accounts with low engagement score lower than smaller creators with active communities.
Signals that indicate real, active followers vs. inflated counts — including follower-to-engagement ratio, comment quality patterns, and subscriber growth velocity relative to content output.
How tightly the creator's content aligns with sports betting, DFS, picks, or iGaming — measured by keyword density across video titles, descriptions, and channel metadata. A pure-picks channel outscores a general sports creator with occasional bet content.
Upload frequency and recency. Creators posting regularly (3+ times per week) and within the last 30 days score higher. Dormant channels or creators with large gaps between posts are penalized — an inactive audience doesn't convert.
Evidence of prior partnerships with sportsbooks, DFS operators, or iGaming brands — detected through keyword matches in video titles, descriptions, and pinned content (e.g., "FanDuel promo code," "DraftKings affiliate," "PrizePicks partner").
Data Sourcing
GetReachIQ indexes publicly available creator data through the YouTube Data API v3 — the official API provided by Google for accessing public channel information. We retrieve channel names, subscriber counts, total view counts, video frequency, and public channel descriptions. No private data, watch histories, or user account information is ever accessed.
Our database is refreshed on a monthly basis. Creator data is used solely within the GetReachIQ platform to power discovery, scoring, and outreach workflows for our operator clients. We do not sell or share creator data with third parties.
Frequently Asked Questions
Stop spending days on manual research. GetReachIQ gives your team instant access to a scored, searchable database of verified sports betting influencers — with built-in outreach tools and campaign management.