Guides, data, and playbooks on influencer marketing for sportsbooks, DFS operators, and predictions apps.
A step-by-step playbook for sportsbooks and DFS operators looking to find verified picks creators on YouTube — without spending days on manual research.
Everything you need to know about running influencer campaigns as a sportsbook or DFS operator — from creator types to campaign setup to measuring results.
How the two biggest operators use creator marketing — and how mid-market sportsbooks can compete by targeting the creators they haven't locked up yet.
The metrics that actually matter for iGaming influencer campaigns: FTDs, CPA, promo code tracking, and how to know if a creator deal was worth the spend.
What to look for in a sports betting YouTube channel before signing a brand deal — and how to find the hidden gems before your competitors do.